Noelle Marie

Bortfeld

Why You?

Personal Branding Handbook

“Noelle has taken Fortune 100 branding principles and brought them to the real estate industry.   This approach to personal branding and differentiation outlines the secret to spending marketing dollars on a tribe in order to increase return on your investment and referrals.”

 

Pam O’Connor, President/CEO Leading Real Estate Companies of the World

“Good things come in small packages. This is a small package. And it’s a good thing. Read it. Write in it. Use it. Own it. Eat it if you have to. Just don’t ignore it. Noelle Bortfeld presents, in a refreshingly simple, step-by-step fashion, everything you need to know to make your brand your brand—and she does so with her own trademarked humor (if it’s not trademarked it should be). Why You makes it clear that branding isn’t about the business you’ll take, it’s about the business you’ll seek (i.e. spend your limited time and money pursuing). This handbook shows you how to seek it like a laser.”

 

Steve McKee, author of Power Branding and When Growth Stalls